What are the popular use-cases for WebAR?

There are hundreds of different valuable use-cases for Web-based Augmented Reality technology. A selection of the most popular use-cases are:

  • Out-of-Home Advertising (OOH) - Imagine billboard & train station poster campaigns that are brought to life in any standard smartphone
  • Product Packaging - Bring your product packaging to life with interactive labels & engaging experiences in both 2D and 3D
  • Print Marketing - Works at almost any scale, from Direct Mail, Magazines, business cards, standard ISO dimensions (A1, A2, A3, etc.) to pullup banners. Tools like the one offered by WebAR company QuickXR make it easy to create AR business cards in minutes. It's worth checking out their Augmented Reality creator tool which is due to go live in 2021
  • E-Commerce - Give customers the ability to view any product in 3D in their own environment, activated through your website.
  • Online Deployment - Launch your WebAR experience from social media, email marketing or direct from your website.
  • Portals, mini-games and scavenger hunts - Provide immersive experiences for your audience, built bespoke for your brand. Use elements like gamification to engage customers and drive valuable actions.

Which brands are currently using WebAR?

In 2020, we saw a huge amount of name-brands utilize WebAR within both B2C and B2C arenas. Some of the notable brand experiences included:

  1. EE, Rita Ora WebAR Campaign
  2. Michelob ULTRA Pure Gold, Taste of Nature Portal
  3. Kinder Supermarket Portal
  4. Porsche and Vogue Magazine Magazine Print Ads
  5. Nutanix Virtual Expo Booth

What types of activations can be used with WebAR?

  1. QR Codes - Simply open your phone's camera, and scan the QR code to access the AR webpage. We only use QR codes as a way to access the webpage – QR codes are not required for AR tracking!
  2. Short Links - We offer a short URL with every AR campaign, which should be placed alongside the QR code. This offers users an easy way to access the webpage, if they'd rather not scan a QR code.
  3. Direct Links - Embed a direct link to your AR webpage within a social media post, email blast, or website. For best results, use multiple channels to spread awareness of the AR content.
  4. NFC Chips - Embed an NFC chip in your printed materials. Users with a compatible phone can simply hold up their phone to the printed item, and tap "Go" to access the webpage.
  5. SMS Messaging - Send customers, friends or family a direct link to activate the experience. A simple tap from the SMS instantly activates the experience.
  6. Social Media Channels - Links from Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are all available to directly link from.
  7. Television Advertising - Display QR codes within television advertisements to give consumers a way to activate experiences from their own home, watching TV.
  8. Banner Ads - Activate AR experiences directly from banner ads, providing a full experiential advertising journey.

If some of the terms used above sounds like jargon, go take a look at ar.rocks Augmented Reality glossary. WebAR is also a technology that helps to make up the Metaverse. What is the Metaverse?